January is just around the corner, and it’s one of the busiest times for new enrollments. Are you ready to stand out and get families excited about your childcare center? By implementing these four creative strategies, you can maximize inquiries and boost your scheduled tours for the new year!
Homeowners’ associations (HOAs) are often looking for valuable content to include in their newsletters. Offer a childcare-focused “Ask the Expert” column that answers common parenting questions or shares tips for early education success. This positions you as the local authority while subtly introducing your center to a wider audience.
Pro Tip: End each column with a call to action, such as, “Schedule a tour to see how we help children thrive!”
Make it easy for families to book a tour by automating the process. Use scheduling tools like Calendly or TidyCal to let families pick times that work for them, reducing back-and-forth emails. This not only saves you time but also ensures that interested parents can connect with you seamlessly.
Families are busy during the holidays, but that doesn’t mean they aren’t thinking about childcare options. Create a virtual tour of your center that parents can explore at their convenience. Showcase your classrooms, highlight your curriculum, and share testimonials from happy families to give them a glimpse of what makes your center special.
Host a free Kids Night Out event in partnership with a local restaurant, exclusively for new families. Offer this as a perk for those who schedule a tour in January. Not only does this create goodwill, but it also gives parents a firsthand experience of how you care for children while building connections in the community.
These strategies are designed to attract new families and make your enrollment process smoother and more effective. By positioning yourself as an expert, streamlining your tours, and engaging with families in creative ways, you’ll be setting your center up for a successful 2025.
Take our 2-Hour Marketing Class to learn even more actionable strategies. – https://oklahomadirector.org/product/25-ways-to-market-your-program-under-200/
Grab our Newsletter Package featuring 12 expertly written articles to fuel your content marketing.
Explore More Resources from our partners at Texas Director ➡ https://texasdirector.org/product/childcare-newsletter-templates-growth-toolkit/
Let’s work together to make this January your best enrollment season ever!
